Hoka is an athletic shoe brand known for their thick, cushioned midsoles that provide a soft and comfortable feel. The brand was founded in 2009 by French runners who wanted to create a shoe that felt like running on clouds. Since then, Hoka shoes have become popular among trail runners, endurance athletes, and casual wearers who prioritize comfort.
Some key features of Hoka Shoes include:
- Thick midsole foam (up to 2.5x thicker than standard running shoes)
- Meta-Rocker geometry designed to propel you forward
- Lightweight and breathable uppers
- Outsole lugs for traction and grip
- Available in road, trail, and hiking styles
Where to Buy Hoka Shoes
If you’re interested in trying a pair of the ultra-cushioned Hoka shoes for yourself, here is an overview of some of the best places to buy them:
Online Retailers
- Hoka Website and Online Store
As you may expect, the number one place to purchase Hoka shoes is from their own website, hoka.com. They offer free shipping and returns in the US, and the full lineup of Hoka styles and models to choose from. Their online store is organized by gender, activity (road, trail, hiking etc.), latest launches, and more. This makes it easy to find the Hoka shoe designed for your needs.
- Running Specialty Online Stores
Many online stores catering to runners also carry Hoka shoes, often with good deals or discounts. Some top picks include Road Runner Sports, JackRabbit, Clever Training, Holabird Sports, and Running Warehouse. These sites have filtering options to shop Hokas by gender, model, activity, price range, and more. Expert reviews are also usually available.
- General Athletic Online Retailers
In addition to specialty running stores, Hoka shoes can also be purchased through athleticwear companies like REI, Backcountry, Moosejaw, LeftLane Sports, and more. These retailers sell all varieties of Hoka shoes. Shopping feature like user reviews and loyalty programs may be offered.
- Amazon
As one of the largest online retailers, Amazon provides convenience and fast shipping when you want to buy Hoka shoes. All current Hoka models are listed on Amazon, coming directly from Hoka or authorized retailers. Pricing is competitive though sales vary. User reviews for each shoe are also helpful for making decisions. One downside is potential confusion from third-party sellers.
Brick-and-Mortar Stores
- Specialty Running Stores
Visiting a specialty running retailer is recommended when buying your first pair of Hokas. Their staff can analyze your gait, identify the right Hoka styles for your needs, properly fit the shoes, and give feedback on comfort. These stores also allow you to test run the shoes before purchasing. Fleet Feet, Road Runner Sports, and local running stores have physical locations across the U.S.
- Outdoor Gear Shops
Outfitters like REI and EMS may have a selection of Hoka trail running and hiking shoes available in-store. Trying on shoes for appropriate fit and feel is recommended before tackling rugged terrain in new hiking footwear. Their sales staff can make personalized recommendations too.
- General Shoe Stores
Some athletic shoes stores like Finish Line or Dick’s Sporting Goods will carry Hoka road running models. Availability may be limited compared to specialty stores though. Consider them if conveniently located near your home or along your running route. Trying shoes on in-person is best if possible.
Where to Get the Best Deals on Hoka Shoes
Once you’ve decided which Hoka shoe fits your needs, here are tips for getting good deals:
- Check manufacturer’s website for sales and closeout models
- Sign up for email newsletters to receive discount codes and sale information
- Ask about price matching policies when shopping in-store
- Shop at stores offering loyalty member pricing
- Utilize cashback sites like Rakuten and RetailMeNot when purchasing online
- Look for discount gift cards to online retailers selling Hokas
- Time purchases with seasonal sales events like Memorial Day, July 4th, Labor Day weekend, Black Friday, and end-of-year holidays
- Consider lightly used secondhand Hokas from sites like Poshmark, eBay, and GearTrade to save money
With the surge in popularity for their maximalist shoes in recent years, Hokas rarely go on sale so discounts when available are worthwhile.
Following these tips can help you find the cushiest shoe for the lowest price.
Most Popular Hoka Shoe Models
Hoka designs athletic footwear across a variety of categories, with unique technologies and branding depending on intended use. These are some of their most in-demand models right now:
Road Running Shoes
- Clifton – Versatile everyday trainer, cushioned yet lightweight
- Rincon – Firm but responsive shoe for uptempo training and racing
- Bondi – Their most cushioned shoe, like “running on clouds”
- Arahi – Supportive stability shoe with guide rails to reduce pronation
Trail Running Shoes
- Challenger ATR – Durable traction and thick cushioning for any terrain
- Speed-goat – Aggressive outsole lugs make them grip like a goat on trails
- Torrent – Waterproof shoe ready to blast through rain and streams
- Zinal – Breathable mesh upper keeps feet cool on warm weather runs
Hiking Shoes
- Kaha – Rugged backpacking boot built to carry heavy loads
- Tenaya – Mid-cut height and Vibram outsole to keep hikers stable
Lifestyle Shoes
- Bondi SR – Casual sneaker with the famous Hoka cushoning
- Ora Recovery Slide – Plush slide sandals for post-workout rest
This covers some of Hoka’s most popular and highly rated shoes so you can identify the right pick for your needs and preferences. Try out a pair to experience the signature super soft cushioning underfoot!
Factors to Consider When Choosing Hoka Shoes
With Hoka continually developing new shoe models and technologies engineered for different activities, selecting the right shoe depends on a variety of factors:
Your Intended Use
Consider shoes specifically designed for running, hiking, walking or cross-training. Road, trail, and hybrid options are available within the running category too. Match the shoe capabilities closest to how you plan to use and wear them most.
Mileage
Some Hokas are built for ultra distances and marathon training while others target 5K to half marathon race distances. Expect different cushioning needs if running 50+ miles per week versus only a few miles at time. More mileage typically requires extra durability and support too.
Foot Shape and Motion Control
Those needing stability or pronation correcting features should look for Hokas with guide rails or external support structures. Neutral runners can opt for more flexible models. Also, narrow or wide foot shoe sizes are available along with standard widths.
All-Terrain Traction
Trail and hiking focused Hokas have deep, multi-directional lugs and rubber compounds to dig into dirt, mud, and steep terrain. Road running versions prioritize flex grooves for smoother strides. Match traction and flexibility to where you run.
Breathability and Weather Resistance
Well ventilated uppers keep feet cooler but may allow water to penetrate in wet conditions. For rainy and winter training, waterproof membranes or tighter knit uppers provide protection from the elements.
Weight Preferences
Hoka shoes range on the spectrum from lightweight to ultra protective and armored. Racing flats and minimalist models go as low as 5-7 oz while hiking boots can be 20+ oz. Choose weight based on feeling fast vs. supported.
Budget Considerations
MSRP prices for Hokas start around $100 and go upwards of $180 or more for limited edition collaborations. Sale prices typically range from $80-$150. Set a comfortable budget and look for discounted models that fit your preferences.
By taking this criteria into account, you’ll be on your way to finding the optimal Hoka shoe (or shoes) to match your athletic pursuits and keep your feet cushioned in comfort.
Care and Maintenance Tips for Hoka Shoes
Once you find the perfect pair of Hokas, you’ll want them to last for many miles on the roads or trails. Follow these tips to extend their lifespan:
- Allow shoes to air and dry out between wears to prevent moisture buildup
- Use shoe trees after runs to quickly wick away sweat and retain shape
- Spot clean dirty uppers with gentle brush and soap/detergent mixture
- Wash insoles regularly to avoid bacteria and odor
- Replace insoles every 300-500 miles as cushioning breaks down
- Check outsole lugs for wear and re-adhere any loose pieces promptly
- Apply seam sealant if upper material becomes damaged to avoid decomposition
- Use lacing lock techniques to optimize fit and prevent heel slippage
- Carry replacement laces when logging long mileage far from home
- Retire from active use once cushioning feels flat and non-responsive
Additionally, rotate between multiple pairs of shoes to evenly distribute wear rather than pounding out daily miles on just one pair.
FAQs
How do Hoka Shoes fit?
Hoka shoes tend to fit true to size for most people. They offer standard D/medium and 2E/wide width options for men and D/medium, 2E/wide and 4E/extra wide options for women. Getting properly fitted at a specialty store is recommended.
How long do Hoka Shoess last?
With proper care and rotation, Hokas typically last 300-500 miles which for most runners equates to 3 to 9 months of regular use before cushioning breaks down. Heavy runners or those consistently doing high weekly mileage may get less than 300 miles.
Are Hoka Shoes good for walking?
Yes, many people wear Hokas casually for walking thanks to the plush cushioning. Recovery slide styles are quite popular for this along with some road running options like the Bondi model. Some trail models work too though lug depths may feel awkward on pavement.
Do Hoka Shoes help with plantar fasciitis and heel pain?
The extra cushioning and rockered geometry of most Hokas can provide relief from plantar fasciitis flare-ups and impact-related heel discomfort. Consult your podiatrist or physical therapist and use in conjunction with other treatment protocols.
Can I use my old Hokas for hiking/walking once I retire them from running?
It’s not recommended. Running in Hokas past the point where they lose their responsiveness and bounce back increases injury likelihood. The cushioning and components also continue deteriorating. Replace them with a fresh pair designed for hiking or walking instead.
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